Premium scotch whiskey brand Ailsa Bay all set to release the world’s first scotch whiskey tracking system built on blockchain technology. The news came through Liquor-related news website The Drinks Business.
The move has been taken to tackle liquor counterfeiting in the United Kingdom. Moreover, it allows the company to collect data from existing and potential customers. This is done by deploying location systems for determining where the products are purchased. Also, an earlier report by The Drinks Business mentioned that U.K. loses £218 million to wine and spirits counterfeit every year.
Ailsa Bay is owned by William Grant & Sons (WG&S) which was founded in 1887. Furthermore, it has yearly revenue of about $80 million. Per the report, WG&S has partnered with blockchain company arc-net for the same. Arc net will develop new products and a system for tracking and complete distilling and manufacturing process from the source to the store.
Recently, the Russian Ministry of Education and Science introduced a blockchain-based diamond tracking platform in February. In April last year, leaders in the gold and diamond industry established a partnership with tech giant IBM for development of a blockchain network for tracing the origin of finished pieces of jewelry.
Carrefour, a French retail giant is all set to tap blockchain for tracking milk products. The retail giant will be gradually rolling out it, its first blockchain-powered product, Carrefour Quality Line (CQL) micro-filtered full-fat milk. The quality line is claimed to provide complete product traceability across the supply chain.
Previously, the retail giant had partnered with IBM’s blockchain-enabled food tracking network called Food Trust. This was after major food producers such as Nestle, Dole Food, Golden State Foods joined IBM’s blockchain.
With CQL consumers would be easily able to track the GPS coordinates of the farmers who gave their animals for milk collection. In addition, to knowing all the details about collection and packaging and knowing about stakeholders involved in the product line.
In November 2018, Carrefour launched a food tracking solution which was powered by Hyperledger. The tracking solution was branded as free-range chickens “Calidad y Origen” in Spain.
Also in February Japanese trading company, Itochu Corporation has announced the start of a proof-of-concept (PoC) aimed to develop a blockchain traceability system. It will allow buyers and sellers to record the date, time, location and other transaction details on blockchain via a smartphone app.