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Nestle Carrefour & IBM synergy to track Mashed Potato Brand with Blockchain


Per a press release, Switzerland-based food giant Nestlé, French supermarket chain Carrefour have partnered with IBM for tracking supply chain of Mousline, a well-known brand of instant mashed potatoes.The news was announced by a press release on April 15th. 

“This Mousline pilot is the result of a successful partnership with Carrefour and a great step forward on our blockchain journey. We are using this technology to bring more transparency to our products by providing accurate, trusted and impartial information. That will benefit the whole value chain, including retailers and consumers,” 

says Vineet Khanna, SVP – Global Supply Chain at Nestlé.

Once the pilot is rolled out, shoppers will be able to know where exactly the potatoes came from by scanning a QR code in their smartphones. In addition, to their journey to the specific Carrefour store. 

“Using the QR code on the product’s packaging, each consumer will be able to use a secure platform on their smartphone to access information on the production supply chain, including the varieties of potato used, the dates and places of manufacture, information on quality control, and places and dates of storage before the product reaches the shelves,” the press release confirms.

The announcement arrives just days after Albertsons, United States supermarket chain announced using Food Trust for tracking one of its products- Romaine Lettuce. The latter has a chain of 2,300 stores across the U.S.

 The firm plans to expand on the usage of blockchain with other products but initially it will use the suppy chain to track romaine lettuce. The latter also has a clientele of 80 in a rapidly changing industry. The firm further notes that over five million products are now tapping blockchain for delivery processes. 

“This partnership is based on the shared values of each company to bring consumers greater transparency in the food sector,” 

Carrefour continued in the press release. 

As CoinMarketFeed reported, Carrefour has taken it  blockchain integration to next level in recent months by applying the technology for tracking milk.The retail giant will be gradually rolling out it its first blockchain-powered product, Carrefour Quality Line (CQL) micro-filtered full-fat milk. The quality line is claimed to provide complete product traceability across the supply chain.

About Carrefour

Carrefour S.A. is headquartered in Boulogne Billancourt, France, in the Hauts-de-Seine Department near Paris. It is one of the largest hypermarket chains in the world with 12,300 self-service shops. It operates in more than 30 countries in Europe, the Americas, Asia, and Africa.